When a Mobile App Would Be Best for Your Business?

Today, around 94% of internet users in the MENA surf online on their mobile devices. For businesses, this wide market is a big opportunity. In order to provide an effective mobile experience, they face two options: a mobile site or an application. While the former is designed to fit all screen sizes using any web browser on any device, the latter is a downloadable software that must be built according to the device’s operating system (iOS, Android, Microsoft… ). So wondering which one suits your business?

Think of the purpose first…

The main factor to decide whether to go for a mobile site or an application is the purpose of this initiative. A mobile application is your best choice in the following cases:

Sending push notifications: Unlike applications, mobile sites don’t have the possibility to interact with the device. So when your objective is to alert users with messages on their smartphones notifying about a specific activity occurring within your entity, an application would be your best option. For example, despite being one of the most visited websites, Facebook developed a mobile application to send push notifications on users’ portable devices when, for instance, a message is received or they have been tagged in a picture.

Interactive gaming: Effects in mobile applications are generally superior than mobile sites. App graphics can be stored on the device which provides better gaming experience and performance. On the other hand, effects on mobile sites are limited by web technology.

Using native mobile functionality: If the experience you intend to deliver needs access to other mobile features (camera, GPS… ), applications facilitate this connection. For example, Instagram app lets users take pictures from the smartphone’s camera and post it simultaneously on other social networks.

Personalization and regular usage: When you need to offer users a personalized platform to interact with regularly (I.e: Whatsapp). After being downloaded, a mobile app allows users to access it faster than a site by keeping them one-click away.

Internet connection not required: When your goal is to present content and functionality that don’t necessarily need internet connection, a mobile application makes more sense. Unlike websites, some apps can partially operate without the need of being connected online. Once downloaded, data and resources can be saved locally granting visitors access at any time. Music apps, for example, allow users to listen to songs offline. However, storing them to the application requires an internet connection.

Then consider other factors.

By now, you should’ve decided whether to go with a mobile site or an application. However, it is still necessary to know other factors where the two approaches differ:

Time and cost: Building a mobile site requires less time and budget than an application. Once a mobile site is set, it is accessible for all web browsers simultaneously, while an application needs to be developed separately for each operating system (iOS, Android, Windows etc.). In addition, to give users access to an application, it must be submitted to the app stores for review and approval before being published. This also is time consuming as it may take several weeks to be available for users.

Upgrades: Updates made on mobile sites come into effect immediately without any effort from the visitors. On the other hand, applications upgrades need first to be approved by the app store, and then downloaded by the users.

Accessibility: Customers can directly access a mobile site from search engines or other websites whereas apps are typically found in app stores or on the businesses’ websites. Recently, Google started showing mobile applications within its search results, but accessing their content requires downloading it from the app store.

In conclusion, the two approaches are used to cater to the needs of emerging smartphones and tablets’ market but differ on several levels. Assessing the purpose of your initiative allows you to decide whether a mobile site or an application suits more your objective. On the other hand, the features provided by each one are what build the experience you are trying to offer.

When a Mobile App Would Be Best for Your Business?

Today, about 94% of internet users in the MENA cream online on their adaptable devices. For businesses, this advanced bazaar is a big opportunity. In adjustment to accommodate an able adaptable experience, they face two options: a adaptable website or an application. While the above is advised to fit all awning sizes appliance any web browser on any device, the closing is a downloadable software that accept to be congenital according to the device’s operating arrangement (iOS, Android, Microsoft… ). So apprehensive which one apparel your business?

Think of the purpose first…

The capital agency to adjudge whether to go for a adaptable website or an appliance is the purpose of this initiative. A adaptable appliance is your best best in the afterward cases:

Sending advance notifications: Unlike applications, adaptable sites don’t accept the achievability to collaborate with the device. So if your cold is to active users with letters on their smartphones advice about a specific action occurring aural your entity, an appliance would be your best option. For example, admitting getting one of the a lot of visited websites, Facebook developed a adaptable appliance to forward advance notifications on users’ carriageable accessories when, for instance, a bulletin is accustomed or they accept been tagged in a picture.

Interactive gaming: Furnishings in adaptable applications are about above than adaptable sites. App cartoon can be stored on the accessory which provides bigger gaming acquaintance and performance. On the added hand, furnishings on adaptable sites are bound by web technology.

Using built-in adaptable functionality: If the acquaintance you intend to bear needs admission to added adaptable appearance (camera, GPS… ), applications facilitate this connection. For example, Instagram app lets users yield pictures from the smartphone’s camera and column it accompanying on added amusing networks.

Personalization and accustomed usage: If you charge to action users a alone belvedere to collaborate with consistently (I.e: Whatsapp). After getting downloaded, a adaptable app allows users to admission it faster than a website by befitting them one-click away.

Internet affiliation not required: If your ambition is to present agreeable and functionality that don’t necessarily charge internet connection, a mobile application makes added sense. Unlike websites, some apps can partially accomplish after the charge of getting affiliated online. Once downloaded, abstracts and assets can be adored locally acceding visitors admission at any time. Music apps, for example, acquiesce users to accept to songs offline. However, autumn them to the appliance requires an internet connection.

Then accede added factors.

By now, you should’ve absitively whether to go with a adaptable website or an application. However, it is still all-important to apperceive added factors area the two approaches differ:

Time and cost: Building a adaptable website requires beneath time and account than an application. Once a adaptable website is set, it is attainable for all web browsers simultaneously, while an appliance needs to be developed alone for anniversary operating arrangement (iOS, Android, Windows etc.). In addition, to accord users admission to an application, it accept to be submitted to the app food for analysis and approval afore getting published. This aswell is time arresting as it may yield several weeks to be accessible for users.

Upgrades: Updates fabricated on adaptable sites appear into aftereffect anon after any accomplishment from the visitors. On the added hand, applications upgrades charge aboriginal to be accustomed by the app store, and again downloaded by the users.

Accessibility: Customers can anon admission a adaptable website from seek engines or added websites admitting apps are about begin in app food or on the businesses’ websites. Recently, Google started assuming adaptable applications aural its seek results, but accessing their agreeable requires downloading it from the app store.

In conclusion, the two approaches are acclimated to baby to the needs of arising smartphones and tablets’ bazaar but alter on several levels. Assessing the purpose of your action allows you to adjudge whether a adaptable website or an appliance apparel added your objective. On the added hand, the appearance provided by anniversary one are what body the acquaintance you are aggravating to offer.